Day One @ SXSW2010 | Austin, TX

Today was mostly registration and meet-ups. Everyone is setting up booths, playgrounds, recharging lounges and speaking panels. I am excited to see my pals from the Weber Shandwick network and friends from around the US. Now that I am done with some calls and work, it’s time to listen in on some great speakers and music.

Here is what is happening so far:

I am excited to see the new Chevy Volt on 6th street. I saw it drive off today and it is very, very silent (hence electric). I may try to be an early adopter but I will settle for a video of the car that I will shoot.

Microsoft is here with Silverlight. With the downfall of Adobe Flash on OSX computers and YouTube moving to HTML5 (demo in link), I am interested in how MSFT is going to handle content with this new software. Netflix has chosen Silverlight for their browser viewing, good or bad. This is something to pay attention to and I want to see what is next for them.

Web Fonts on web sites are an interest to me too. With CSS3 out there, web fonts are no longer limited to times, arial, and courier. This allows designers to create some great web pages with interesting typography, finally. I am a long-time typographer and it makes me excited to see that typography will be a focus on the new HTML5 and CSS3. Here is a link where you can see it in action.

Foursquare and Gowalla are having an all-out battle here. Personally, I am a fan of Foursquare. Honestly, I have not tried Gowalla, but I stick with what works. Foursquares’ new version, 1.7 has improved UX, well needed and nicely done.

Today, the Apple iPad went on pre-sale. I am temped to get one but with the lack of Adobe Flash and internal camera I think I’ll wait.  The 3G version will be a bust unless you can pair your phone with it to make calls. $14.99 a month sucks and reminds me of the days of the AOL monthly charge.

Follow me at www.twitter.com/chrisvary for updates throughout the weekend.
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